Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn ... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


NewsOXY

A Pitched Battle Over Bedbugs in Online Search Advertising
New York Times
In the battlefield of search advertising, finding success is not easy. “The competition is fierce,” said Bill Carlson, 44, whose Web site, Bed-Bug.net, ...
Google Gets Bedbugs At New York City OfficesNewsOXY

all 8 news articles »

AdAge.com (blog)

Here's How Much Big Companies Spend Advertising On Google Search
The Business Insider
Ever want to know how much money companies are spending on Google's keyword search ads? Now you can. Michael Learmonth at Ad Age has obtained copies of ...
Google's Top AdWords Advertisers: Leaked Document Reveals Advertising DollarsSearch Engine Land (blog)
Leaked Google Document Shows Top Advertising SpendersSoftpedia
AOL renews, expands search pact with GoogleInternational Business Times
theEword (blog) -AdAge.com (blog) -Impact Media (blog)
all 24 news articles »

TopNews United Kingdom (blog)

British Advertising Regulator Making Itself Felt Online
New York Times
PARIS — In the digital world, the most effective advertising is not always advertising in the traditional sense. Instead of buying ad space ...
Advertising watchdog gets new powersTravelMole
Online advertising standardsSunday Business Post
Travel firms to face tougher online advertising rulesCar Rentals
Global Gold Internet Services -Direct Marketing Association -French Tribune
all 8 news articles »

Altered Movie Poster Puts the Spotlight on a San Francisco Agency's Gun Ban
New York Times
Images promoting guns, which are banned under an advertising policy of the San Francisco Metropolitan Transportation Agency, showed up recently on posters ...

and more »

Best Buy begins Kinect for Xbox 360 advertising
Punch Jump (blog)
Inc. this week began advertising Microsoft Corp.'s Kinect hardware for Xbox 360 in its weekly circular. This week, the Best Buy circular disclaims the ...

and more »

Auctionbytes

Capitol Alert: Jerry Brown debuts TV ad, kicks off 4-stop Labor Day
Sacramento Bee
Republican rival Meg Whitman has been running paid advertising for a year now, starting with her primary fight and barely pausing after winning the GOP ...
Democrat Jerry Brown to launch first TV adsSan Jose Mercury News
Jerry Brown launches his first ad in California gubernatorial campaignLos Angeles Times (blog)
4 campaigns, each with its own distinct styleLos Angeles Times

all 110 news articles »

Technology has evolved in advertising world depicted in 'Mad Men'
Appleton Post Crescent
What kind of marketing or advertising campaign will it take to help a company make money? Set in the 1960s, ways to spread the word at that time were ...

and more »

Focus Media Holding is Among the Companies in the Advertising Industry With ...
Comtex Smartrend
Below are the top five companies in the Advertising industry as measured by relative performance. This analysis was compiled based on ...

and more »

FT Launching Seventh Niche Paid Site To Reduce Advertising Reliance
paidContent.org
The moves are “designed to reduce the FT's reliance on more cyclical advertising”, as a spokesperson put it to paidContent:UK. FT Group had already done ...

and more »

PR Web (press release)

Maine's Rinck Advertising Collaborates with Patrick Dempsey to Design Custom ...
PR Web (press release)
The creative team from Rinck Advertising, Karly Eretzian and Laura Davis, collaborated with the television actor, Patrick Dempsey, to create a custom ...

and more »
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Bad Seduction - Advertising Techniques That Dont Work

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Marketing Lessons I Learned in Chicago this Week...

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