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Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More





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Ebooks, Scripts,
Websites, and more... Today, in many organizations around the world, branding is treated... Read More Logos can be described as visual icons that provide a... Read More Whether it's your business card, tagline, article title, web site... Read More The elements and functionality of the basic stationery system is... Read More From cigarettes to fashion accessories to food products to medicines,... Read More Like it or not it's who you are. Your corporate... Read More "Just do it." "We try harder." "The Ultimate Driving Machine."... Read More Starting a business can take a lot of time, money,... Read More Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More "Make no little plans, they have no magic to stir... Read More What's in a brand name? Everything! Think of these brands:... Read More Adored, respected and coveted by customers and organisations alike, corporate... Read More Small business owners learn many lessons the hard way -... Read More Having been in the franchising business all my life and... Read More Branding is a one hot topic, although it is wildly... Read More Most people, when they hear the word branding, think logos... Read More As a graphic designer, I can tell you something right... Read More As more and more home pressure washers are sold at... Read More Most people who own a small business have a huge... Read More An artist's statement is a statement of ideas and thoughts... Read More As a beginner, you would be forgiven for thinking that... Read More This is not a how-to design a logo. This is... Read More Your logo is the most important graphic element in which... Read More The strongest and longest lasting brands branch off of an... Read More Everyone wants his company logo to be the best but... Read More
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Branding Strategy - Brand Identity
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What Make Us Unique and Different
The Keys to a Great Logo
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Branding: You are the Brand
Managing the Corporate Brand - a Reputation Perspective
Trademark Your Business ? Lessons Learned
Internet Branding
Are You Brand Worthy? Are You Brand Worthy?
How To Create A Brand That Sticks
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Brand Extension; Going from Consumer to Commercial
The MOST Expensive Mistake You Can Make
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I Hate My Logo! What You Should Get For Your Money and Why
Logo Files: Versions Of Your Logo That You Should Own
Brand Building 201: Finding The Ideal Way
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Branding: it's a term that carries great weight in the... Read More
"You had me at hello," those famous words from the... Read More
To begin, let's define "Brand Identity," which is the combination... Read More
Make A Bold Promise Then Back It Up With An... Read More
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
How many times have you been at a networking function... Read More
About once a month a few of us at the... Read More
One of the ways people get to know you is... Read More
Today, in many organizations around the world, branding is treated... Read More
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
How brand management can help utility organisations to create a... Read More
Well not everyone is aware that McDonalds also owns several... Read More
There are a lot of things that contribute towards the... Read More
Our experience as customers offers great instruction into the concept... Read More
Every Christmas Eve, a burglar named Santa busts into homes... Read More
Franchisors often have issues when they own a brand which... Read More
Your brand is the culmination of everything about you and... Read More
Yes, yes, we've heard it all before... loads of life... Read More
Many CEOs and marketing directors find their time wasted evaluating... Read More
Building your brand into a brand leader isn't easy. There... Read More
If you had a choice, which one would you choose,... Read More
If you think only big corporate names need to think... Read More
If you've been online long, you're sure to have seen... Read More
Why pay a high priced PR agent when you can... Read More
Branding Branding |