Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:


AMD defends decision to bin ATI brand
ZDNet (blog)
Following screams and howls from enthusiasts who are attached to brands and branding, AMD defends ...

and more »

IndyPosted

AMD Nixing ATI Label In Brand Consolidation Move
Gamasutra
The cancellation of the brand means that a label closely associated with PC gaming will be gone after about 25 years of existence. ...
AMD to end ATI brandingComputerandvideogames.com
AMD Retiring ATI BrandSlashGear (blog)
AMD Kills ATI Brand To Make Way For New ProcessorsCinema Blend
MacDailyNews (blog) -brandchannel.com -Ve3d.com
all 168 news articles »

The branding of a region
SunHerald.com
It's not just companies and products that need solid branding. Sometimes entire regions need a "hook." One area of the state is hoping to get just that, ...


Erictric

Windows Phone 7 Facing Partner, Branding Challenges
Minyanville.com
Microsoft is ultimately limited by what its hardware partners bring to the table -- and a major one just said it's ...
Microsoft releases Windows Phone 7 to manufacturersSeattle Post Intelligencer (blog)
Five Worst Tech Product Names of the MomentCIO
Microsoft releases Windows Phone 7Inquirer

all 205 news articles »

New York Times

Victoria Beckham: Is She for Real?
New York Times
... British soccer star David Beckham, an exercise in family branding; her wardrobe, engineered to show off her whippet frame and improbably lusty chest. ...

and more »

Branding Ghana With Our Brand Of Football
GhanaWeb
But, like people too, the more you know about a brand, the more it seems to have its own individual personality. A brand is the sum of the good, the bad, ...


ABC News

Golf fans are starting to get FedEx Cup playoffs
The Desert Sun
... a certain amount of credit for doing a better job in the last few years of branding the FedEx Cup playoffs and getting fans to understand the concept. ...
Deutsche Bank Extends PGA Tour Event Sponsorship Two More YearsSportsBusiness Daily (subscription)

all 1,650 news articles »

Santo Versace to Lead International Branding Session at IPREX Milan Meeting
Benzinga
Santo Versace, Chairman of Gianni Versace Group and the Altagamma Foundation, will lead an international branding session at a meeting in Milan (7 th to 9 ...
Santo Versace to Lead International Branding Session at IPREX Milan MeetingEON: Enhanced Online News (press release)
Santo Versace to Lead International Branding Session at IPREX Milan MeetingSunHerald.com

all 4 news articles »

US Cautions Against Branding Arab 'Flight Duo' As Terrorists
RTT News
(RTTNews) - American officials said Tuesday they did not believe the two Yemenis held at the Schiphol airport in Amsterdam, after flying from Chicago, ...

and more »
Google News
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Branding Strategy - Brand Identity

Today, in many organizations around the world, branding is treated... Read More

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Logos can be described as visual icons that provide a... Read More

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The elements and functionality of the basic stationery system is... Read More

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Branding: You are the Brand

What's in a brand name? Everything! Think of these brands:... Read More

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Adored, respected and coveted by customers and organisations alike, corporate... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way -... Read More

Internet Branding

Having been in the franchising business all my life and... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos... Read More

How to Work with Your Graphic Designer

As a graphic designer, I can tell you something right... Read More

Brand Extension; Going from Consumer to Commercial

As more and more home pressure washers are sold at... Read More

The MOST Expensive Mistake You Can Make

Most people who own a small business have a huge... Read More

What is an Artists Statement & How Often Should It Be Updated?

An artist's statement is a statement of ideas and thoughts... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that... Read More

I Hate My Logo! What You Should Get For Your Money and Why

This is not a how-to design a logo. This is... Read More

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which... Read More

Brand Building 201: Finding The Ideal Way

The strongest and longest lasting brands branch off of an... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but... Read More