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If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More






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Ebooks, Scripts,
Websites, and more... A significant reason behind websites that fail is the lack... Read More Tech-writing is a tricky business. It's not a very high... Read More Your sales copy is the life source of your business.... Read More I know, I know. Times are tough. You have to... Read More Subhead..How to bundle for valuable results without devaluing your productI... Read More Last quarter I talked about interviewing / gathering data. So... Read More Think you have what it takes to be a freelance... Read More It's time to write your next ad or brochure. Maybe... Read More Headlines are, without a doubt, one of the most important... Read More According to Branding and Advertising legend, David Ogilvy: 5 times... Read More You have a choice. Do you want to be constructive... Read More WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More In order to get ahead in your copy writing business,... Read More 1. Use a hand written letter on your ad copy... Read More One statistic shows that over 80% of all buying decisions... Read More In a crowded market, clients will be seeking personality as... Read More I recently sponsored and attended Joel Christopher and... Read More Every day, more and more of us begin new online... Read More About once a month I fly off somewhere to give... Read More Many people feel they have a story to tell or... Read More The single most important element of your website's copy is... Read More I have read thousands of ad copies online and offline... Read More Have you heard of Brian Keith Voiles? Probably not, but... Read More One of the best marketing tools available to your internet... Read More Web marketers: have you figured out that article marketing is... Read More
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Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
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Business Writing: When Not To Be Professional
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Hey, Client, This Is Me! Sell With Your Writing Voice
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Writing Online In Two Syllables or Less
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Effective headlines make all the difference in whether your prospect... Read More
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