Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:

Showing the way for Effective Email Marketing
lonad News
As a part of internet marketing, email marketing is cost effective techniques that can put forth your business in the marketplace in convincing manner. ...


Email marketing 'must provide a personalised service'
Business Strata - Business News
Email marketing professionals must ensure their messages stand out in crowded inboxes, it has been argued. An article by web design firm SPINX noted that ...


Email marketing and social media 'are a compelling duo'
Direct Marketing Association
Brands which decide to use email marketing need to gain the trust of consumers in order for the channel to work well, according to a blog posting on ...


Email marketing and website conversion – closing the loop to get diners back
Utalkmarketing (blog)
... all the limelight, but the fact is that email continues to be the old, reliable workhorse that can drives most of your restaurant marketing activity. ...


VentureBeat
Email marketer iContact snags $40M to help small businesses fill inboxes
Reuters
iContact, a provider of email marketing services like newsletter creation and distribution, just raised $40 million in its ...
iContact Raises $40 Million For Email Marketing SoftwareTechCrunch
iContact raises $40 million in Series BVatorNews
JMI Equity Invests $40M in iContactCitybizlist (press release)

all 22 news articles »

New York Times (blog)
Gmail's Priority Inbox delivers new challenge for email marketing
mad.co.uk
Ben & Jerry's recently stated that it was dropping email marketing to focus on social media. The decision prompted strong debate about the value of email ...
Gmail Priority Inbox: implications for email marketersEconsultancy (blog)

all 703 news articles »

DMA reassures over ASA's extended digital remit
Global Gold Internet Services
The extension of the Advertising Standards Authority's (ASA) digital remit should not make much difference to the work carried out by email marketing ...

and more »

Constant Contact Adds New Social Sharing Functions to Online Marketing Solutions
MarketWatch (press release)
WALTHAM, Mass., Aug 30, 2010 (BUSINESS WIRE) -- Constant Contact(R), Inc. (NASDAQ:CTCT) , a leading provider of email marketing, social media marketing, ...

and more »

A Complete Lead Nurturing Email Marketing Suite Launched by SalesNexus
TMCnet
SalesNexus is in the process of expanding its services by upgrading its user interface, adding a full-featured email marketing suite to its Web-based CRM ...

and more »

Green Consumers in China Now Available at ReportsandReports
PR Newswire (press release)
We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective ...

and more »
Google News
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Is the IronPort Whitelist Actually An Extortion Tactic?

It appears that Mr. Gates' prophetic prediction that charging marketers... Read More

Effective Email Marketing

I've been sending out email camapigns for clients for over... Read More

Email List Management

How do you get the most out of your list?We... Read More

Consumer Thinking and Email

In an article based on research done by emaillabs, MarketingSherpa... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to... Read More

The Importance of a Name in the Sent from Email Address

When using an email marketing tool such as Adestra's Message... Read More

Raid Your Autoresponder Attic For Content

Why you need new website content.Finding or creating good content... Read More

Email Marketing - How Best To Manage and Distribute Your Messages

This holiday season 15 percent of consumers in the US... Read More

How to Build Your Mailing List

1. USE POP-UPS Pop-ups are one of the most common... Read More

Analysing Autoresponders

An autoresponder is an automatic or software-mailing program. Why... Read More

10 Ways To Quadruple Your Sales with 232%

1. When you make your first sale, you need to... Read More

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information... Read More

Use Permission Based E-Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website... Read More

Email Builds Brands

Email - today's preferred business communication tool - provides you... Read More

Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the... Read More

Protect Yourself Legally with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

Great Response by Auto Responder

1. Collect leads with your autoresponder. You will get an... Read More

Email Marketing - Whats the Situation in April 2005?

Email is still the King in Internet marketing. Many people... Read More

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More

Email Advertising - How Ad Tracking Helped Create a Killer Ad

I recently undertook an email advertising promotion, using a number... Read More

Building Relationships Takes Time: Overcoming the Overnight Surge Urge

Whenever we talk to a new or a "we hope... Read More

E-mail 101: The Dos and Donts

Even though many people have been writing e-mails for a... Read More

Are Your Subscribers Receiving Your Newsletter?

In my e-mail one day, I received the following message:... Read More