In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The ROI of Marketing Events: How to Get the Most from Your Marketing Budget
TechRepublic
If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing ...

and more »

Coyotes marketing chief has long Valley ties
AZ Central.com
The financially struggling team hired Brewer three weeks ago as head of marketing and communications. Brewer's 20-year career spans posts with the Phoenix ...

and more »

Reuters

Burger King's Marketing Plan Bad For Diversity?
The Atlanta Post
According to the New York Times, The King's plans are in response to new marketing trends suggesting that young consumers, one of BK's target markets, ...
Under New Owner, Burger King May Spend More on MarketingAdAge.com (subscription)
Business digest: Marketing firm earns four state awardsThe News-Press

all 1,678 news articles »

TopNews New Zealand

Maker of Botox pays state in improper marketing settlement
Baltimore Sun
The state of Maryland will get $152547 for its Medicaid program under a settlement with the maker of Botox for marketing the drug for unapproved uses, ...
Wrinkle Free! Botox Maker Pays $600M to Settle Marketing ChargesWall Street Journal (blog)
Botox-maker pays $600M to resolve investigationThe Associated Press
Botox manufacturer: $600 million poorer, but closer to new usesTIME (blog)
ABC News -Kansas City Star -Business Standard
all 773 news articles »

AutoWeek

Tim Allen to be voice of crucial GM ads
Detroit Free Press
Chevrolet has lacked marketing consistency for about a year. The brand's marketing turmoil started last summer, when the brand began publicly looking to ...
Tim Allen is new voice of ChevroletOne News Page
Chevy Cruze ads get BuzzDetroit Free Press
Movie Star, Car Buff Tim Allen New Voice for ChevyWard's Auto (subscription)
The Detroit News
all 281 news articles »

Martinton: Stirling elected chairman of corn marketing board
Kankakee Daily Journal
Scott Stirling, of rural Martinton, has a pretty unusual background for someone just elected chairman of the Illinois Corn Marketing Board, ...
Business: CornBelters a hit for agKankakee Daily Journal

all 3 news articles »

Three Rules of Social-Media Marketing for Large and Small Businesses
Inside Self-Storage
This shift in the “power of the press” carries with it these three rules of social-media marketing for businesses: The first story told is the story most ...

and more »

Wicked Samsung Galaxy Tab advert gives Apple's marketing machine a run for its ...
Geek.com
The Galaxy Tab slate is finally a reality. A new advert Samsung created to push the device into mainstream gives Apple's iPad commercials a run for their ...

and more »

San Francisco Chronicle (blog)

Sex tape snafu causes lost Reebok marketing deal for Patriots' Brandon Spikes
USA Today
Terry Watson, the agent for the rookie from Florida, confirmed to the Boston Globe that Reebok had yanked an offer for a marketing deal. ...
Reebok yanks offer to Brandon SpikesBoston Globe

all 169 news articles »

Kansas City Star

Symantec's “Hack Is Wack,” And Cybersecurity's Most Embarassing Marketing ...
Forbes (blog)
This is just sad,” ”#nortonantivirusstillsucks” and ”sounds like a clueless government marketing dept from 1982 made up that slogan.” Forgive Symantec. ...
Symantec Can Blame Apple For Snoop DogForbes (blog)

all 376 news articles »
Google News
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Marketing Flat? Is It Your Plan or Your Vision?

60+ hour workweeks, cash flows that constantly keep you up... Read More

Are You Overlooking Your Hidden Profit Centers?

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Everything Youve Ever Learned About Marketing Is Wrong

Everything you've ever learned about marketing and advertising is WRONG.... Read More

FREE Means MORE Business

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Why Do They Buy?

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Set Your Business Apart With A Unique Selling Proposition

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3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money

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Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

The Magic of Using Booklets for Tradeshow Giveaways

Candy, squeeze balls, pens, and key chains -- these provide... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

Where to Look for New Donors for Your Fundraising Letter Appeals

Have you ever studied your best donors and wished you... Read More

Take a Leap! How To Take Your Business To New Heights

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Building a coaching or consulting practice can be rewarding and... Read More

Have You Tried Cause Marketing?

To help promote your small business or professional practice, consider... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with... Read More

Eight Advantages of Fundraising Letters Over Other Methods

1. Personal Fundraising letters are about as personal as you... Read More

How to Booste Your Profit Quickly

There are so many competitions by running business. So you... Read More

Sum of Its Parts

I just spent a week at the beach with my... Read More

Top 10 Tips To Market & Build Your Professional Practice

In building and running a professional practice (or any small... Read More

Promotional Lanyards to Market Your Products and Services

It has become fairly common place to see Id badges... Read More

If You Can?t Answer This Question Your Business is Doomed!

How do you answer the seemingly easy question, "What do... Read More

The Six-Step Process That Grows Your Business

1. Examine your clientele and define your ideal client. Of... Read More